& Decide

Devise marketing
and data strategies

Our operational scope

What our clients ask us
  • Which project launches should I prioritise to ensure an omnichannel experience to my customers?
  • How should I upgrade my CRM to get a 360° view of my customers?

Devise your CRM roadmap.

What our clients ask us
  • Which type of customer segmentation should I implement?
  • How do I combine predictive segmentation with my customer’s product preferences?

Define customer segmentation.

What our clients ask us
  • Which personas are most representative of my customers?
  • Which are my customers’ main journeys with my brand?
  • What are my customer touchpoints and how do I leverage them best?

Map relationships and design Customer Journeys.

What our clients ask us
  • Will a loyalty program solve my retention issues?
  • Which experience will increase customer satisfaction and improve brand loyalty?

Structure a loyalty program and create a unique & distinguishing experience.

What our clients ask us
  • How can new technologies improve customer experience?
  • How do I drive retail performance by leveraging digital?

Structure an omnichannel innovation strategy.

What our clients ask us
  • How do I optimise my offering’s pricing?
  • Which promotional strategy will rebalance my margin?
  • Which channels play the largest role in marketing performance?

Structure a strategy around your marketing mix.

Case Studies


Extensive CRM diagnosis
and roadmap design

For a major watchmaking brand